Clarity of purpose: why it is crucial for success


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‘Efforts and courage are not enough without purpose and direction’

John F Kennedy

A lot can be said on the topic of ‘purpose’ but its importance can never be overemphasised. Without purpose, you cannot define your ultimate reason for existence. Everything you do revolves around it. It is the reason why you wake up, it determines your career, your job, the choices you make on a daily basis. See why it is a determining factor when it comes to your success? Without purpose, everything you do is simply meaningless and equates to a series countless actions.

Purpose gives you a definite sense of direction. I always talk about the WHY. It’s one of the most important questions you can ask yourself. When you have a clear understanding of the reason you want to achieve success, you are more likely to get there.

recently I read ‘The law of success’ by Napoleon Hill who emphasised this to me:

‘Every well-built house started in the form of a definite purpose plus a definite plan in the nature of a set of blueprints’

Knowing who you are is one of the first steps in defining a clear purpose. What are your core values? Your convictions? How do you define you?

I love a good story but for this post, I will save you all the boring details and get right into it. I think the best way to explain purpose is using our relationships. Some relationships fail because the parties involved don’t understand the purpose of their relationship. They vaguely know what they want, and to be honest most people have got no clue what they want out of a relationship. Most people describe what they want their partner/friend to look like or what they want to get out of a relationship (this is sad). If your relationship is founded on physical appearance and what you expect to get then you have completely missed the point

Perhaps people don’t understand that purpose is not what you get out of life but it is what you give to make life a success.

If you are still wondering what concrete benefit you will derive from having a clarity of purpose – here it is:

Decisiveness: it creates a clear path to guide you towards achieving your goal. Eliminating any confusion about what it is you’re supposed to do at every point in time.

Focus: living from a position of confusion becomes a thing of the past and you will be able to face life without any ambiguity. Your ‘why’ is defined therefore you can tackle any situation head-on knowing what your end result should be.

Organisation: there is such thing as ‘arranged chaos’ – this is when you have recognised your purpose but you are still in doubt or unsure about it. But clarity of purpose brings orderly thinking and structured activities which leads to productivities thus success.

Maybe you don’t know what you want, what your purpose is. And that’s understandable but don’t stay where you are – get the knowledge you require to move your life forward and achieving total success.

Don’t stay in the dark any longer, here is a great program which will give you a better idea of what to do with your life! I have been long hardened follower of Bob Proctor, I would not recommend any of his programs if I did not think they deliver on quality.

For all my personal development posts, visit Personal Development.


Let’s keep making incredible things…



  1. 15th April 2018 / 7:29 pm

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    Jan Zac

    • Joy-Rose
      16th April 2018 / 4:25 pm

      Hello Jan,
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      In terms of promoting your site, I recommend – its great for traffic and meeting like-minded individual.
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  2. 31st May 2018 / 3:06 pm

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